CEO game
One of the largest emerging markets communications, mobile money and digital providers with more than 270 million subscribers in 22 countries in Africa and the Middle East.
The client solution
Employees set up and ran their own virtual businesses as CEOs. The players had to face and make decisions that could cause leakage, reputational damage and poor customer experience. In the subsequent six months after playing the game, their real-life leakage levels dropped by 30%.
Return on capital employed
